Driven by a childhood passion for fishing, Michael J. Lawson aims to educate and inspire fishing enthusiasts while promoting environmental conservation.
Preserving Nature Through Fishing Education
Empowering Fishing Enthusiasts Through Knowledge and Conservation
Fishing Blog
We believe in the joy of fishing, sustainable practices, and sharing knowledge.
Aquatic Habitat
We envision a world where fishing thrives in harmony with nature.
Our Impact
Curious to know how Michael J. Lawson is making a difference in the fishing community?
120k
Fishing Blog Readers
85+
Aquatic Habitat Tips Shared
23+
Freshwater Aquarium Followers
19+
Gear Selection Guides Published
Get to Know the Faces Behind the Company
We are a team of fishing enthusiasts dedicated to sharing our knowledge.
Michael J. Lawson
Founder & CEO
Sarah Reynolds
Head of Blog Content
Alex Chang
Aquarium Specialist
Emily Parker
Gear Expert